A2.AI 2021

Ann Arbor’s Applied Artificial Intelligence Conference

The 2021 event is over
Check back in Spring 2022 for updates

What is A2.AI?

A2.AI is Ann Arbor’s applied artificial intelligence conference. Our mission is to educate professionals on the best AI, ML, and BI tools and strategies available today while providing networking opportunities. 2021 was the third annual event, with a theme of Growth Marketing Intelligence, highlighting GMI tactics that improve customer relationships and grow the bottom line.

Why Participate in A2.AI?

Many businesses have not begun to utilize the power of applied AI, viewing it as something to tackle in the future. Through a series of speaker, panel, and networking sessions, industry leaders will share how applied AI, predictive analytics, and data visualization are changing how they tackle complex business challenges.

Who Will Join?

The conference will host leaders and entrepreneurs from the local and national stage. Attendees will have the opportunity to ignite new conversations in the artificial intelligence space with experienced veterans. Learn through our speaker series, ask questions during our panels, and engage with others during the provided lunch and networking hour.

A2.AI 2021 is over, and we are excited to see you again next year!

Thank you to all who attended A2.AI 2021

We hosted 6 awesome presentations across a variety of industries and use cases, and a roundtable with 5 representatives discussing Growth Marketing and AI topics. The content drew in almost 200 viewers throughout the day, from 26 US states and 6 countries, and we are so excited to see our event continue to grow!

View the schedule and speakers from the 2021 event below. We will be updating the site for the 4th annual A2.AI in Spring of 2022, so be sure to check back in!

2021 Event Schedule

All times are EST.

9:30 AM

Opening Remarks

Tom Stanek, RXA
9:45 AM

What’s Your AI Strategy?

Will Thompson, Forbes Ignite
Nicole Cacal, Forbes Ignite
10:25 AM

Modernizing Business Intelligence: Bringing AI/ML to the Business and Making it Stick

Collin Mechler, Domo Inc.

11:05 AM


Will Thompson, Forbes Ignite
Dan Carlson, GRT Financial
Baylen Springer, Ready Signal
Vivek Saran, Belle Tire
Tom Thomas, FordDirect
12:00 PM

Optimizing Your Marketing Efforts with Data Science: How to Be Successful Where Most Efforts Fail

Kristie Rowley, Domo Inc.
Steven Guitron, Domo, Inc.

12:40 PM

Where to Spend Your Next Dollar: Media Optimization at FordDirect

Tom Thomas, FordDirect
Jonathan Prantner, RXA

1:20 PM

Do You Embrace Agility in Tough Times OR Prepare for Winning the Future?

Marc Rosenstock, FKA Brands
2:00 PM

How to Build an Effective Data Science Team for Marketing

Jason Harper, RXA
2:40 PM

Closing Remarks

Tom Stanek, RXA

2:55 PM

End of Day

Meet the 2021 Speakers

Check out our awesome lineup of speakers! We hosted leaders that are using AI, ML, and growth marketing to solve complex business challenges.

Our speaker list is evolving and will be finalized soon!

Tom Thomas

Vice President of Data Strategy, Business Intelligence, & Analytics

Nicole Cacal

Forbes Ignite

Will Thompson

Forbes Ignite
Chief Strategy Officer

Marc Rosenstock

FKA Brands
Head of Marketing, eCommerce Brands

Daniel Carlson

GRT Financial, Inc.
Vice President of Finance

Vivek Saran

Belle Tire
Chief Marketing Officer

Kristie Rowley

Domo, Inc.
Principal Data Scientist and Sr. Manager, Data Science

Collin Mechler

Domo, Inc.
Director, Practice Leads

Baylen Springer

Ready Signal

Jason Harper

Founder & CEO

Steven Guitron

Domo, Inc.
Senior Data Scientist, Data Science Professional Services

Jonathan Prantner

Co-Founder & Chief Analytics Officer

About the Organizers

RXA is a Growth Marketing Technology and leading applied artificial intelligence company founded in 2016 in Ann Arbor, MI. RXA has a diverse portfolio of solutions that help companies transform their data to attract, convert, retain, and grow their customer base such as Media Optimization, Voice of Customer Experience, and Customer Lifecycle applications all leveraging RXA’s proprietary Growth Marketing Intelligence Platform.  In addition, RXA is leading AI and BI implementation and consulting firm implementing customized artificial intelligence kick-start programs across 45+ different industries.​​

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