Belle Tire / Chief Marketing Officer
Vivek introduced and integrated cutting-edge marketing technology, machine learning, advanced analytics and decision science into an integrated, comprehensive go-to-market approach from pricing to promotions to customer engagement. His innovative approach has contributed to same store growth, market share leadership and the successful introduction of Belle Tire to new markets.
Prior to Belle Tire, Vivek served 20+ years as a strategic leader with several marketing firms specializing in uncovering consumer, market, brand and product insights and turning them into business opportunities that drive expansion, turn-around, growth and innovation. His work spans a wide range of categories and includes Adidas Golf, Carrier/Bryant, Colgate Palmolive, Coca-Cola, Make-A-Wish, Purina, Rite Aid Pharmacy and S.C. Johnson among others.
A graduate of the University of Pennsylvania, Vivek, his wife and their two children, reside in Ann Arbor, Michigan.